Follow the below guidelines when creating pages on social media networks. If you do not see the network in which you would like to create a page, contact the Office of Communications and Public Affairs. When creating a new account, please keep in mind the Office of Communications and Public Affairs
requires using a departmental email address
and
requires sharing the log in
with the communications office to help with legacy planning.
TikTok:
The University’s official TikTok account is
UofTampa
(on TikTok)
. The Office of Admissions and the Office of Communications and Public Affairs maintain this account. University departments should not create separate TikTok accounts. If you would like a video posted to UT’s TikTok, contact the Office of Communications and Public Affairs at
publicaffairs@ut.edu
.
Instagram:
The University’s official Instagram account is
UofTampa
. The Office of Admissions and the Office of Communications and Public Affairs maintain this account. University departments are discouraged from creating separate Instagram accounts unless their social media strategy is approved by the head of their department and the Office of Communications and Public Affairs. The sharing of appropriate photos is encouraged using #UTampa from personal accounts.
LinkedIn:
The Office of Communications and Public Affairs maintains a LinkedIn presence and the University considers it the primary presence for the
University on LinkedIn
. If you would like to create a LinkedIn group page, you must use a UT email account for the admin account login, preferably a departmental one, i.e.,
publicaffairs@ut.edu
.
Facebook:
The Office of Communications and Public Affairs maintains the official UT Facebook page at
www.facebook.com/universityoftampa
. To be granted administrator privileges for this page, contact the Office of Communications and Public Affairs. If you create a separate department page, a member of the Office of Communications and Public Affairs must always hold an administrator position on any UT Facebook page or group.
The images for all UT Facebook pages should maintain a consistent graphic identity and should be coordinated through the Office of Communications and Public Affairs. Logos should be used in compliance with UT graphic standards.
Facebook Guidelines:
-
Each time you post content to a Facebook page as the administrator remember that your post will show up in the news feed of all the people who have “liked” the page. To reach the maximum audience, always post official UT business as the administrator.
-
Do not share your Facebook login with others. If you want someone to be able to administer a Facebook page, ask him/her to first “like” the Facebook page and make him/her an admin via Facebook settings.
-
Check your page morning, mid-day and before you leave work.
-
Watch out for advertisers posting to your page as fans or with comments. Delete these posts as spam. If your page is overwhelmed with spam, people will stop visiting and unlike your page.
-
For more information visit
Facebook Help Center
.
X:
The Office of Communications and Public Affairs maintains the official UT X account
@UofTampa
. X accounts may be created by departments for posting information about the department. Before creating your account, contact the Office of Communications and Public Affairs to discuss naming conventions. If you create a department X page, you must use a UT departmental email account for the admin account login, i.e.,
publicaffairs@ut.edu
.
X Guidelines:
-
To raise the visibility of your posts, utilize hashtags (#) to add your tweet to the other X feeds related to your topic.
-
The official University hashtag is #UTampa
-
Don’t follow someone just because they follow you. Review the feed from the requestor and see if their content is appropriate for your feed to connect with.
-
For more information visit
X Support Center
.
YouTube:
The Office of Communications and Public Affairs maintains the official UT YouTube channel at
www.youtube.com/UTChannel
. If you would like a video posted to UT’s YouTube channel, contact the Office of Communications and Public Affairs at
publicaffairs@ut.edu
. Video formats must be .mov, .avi or other YouTube-approved formats. Departments should not make separate YouTube channels. Read more
video guidelines
for UT departments.
Blogs:
No employee should write a blog on behalf of the University without permission from their area’s department head and/or the Office of Communications and Public Affairs. Departments that employ students to write blogs should review the content before posting it online. The department will be held accountable for the content of student blogs. Contact the Office of Communications and Public Affairs for information on the visual identity of blogs.
Pinterest:
The University’s official Pinterest presence is located at
https://pinterest.com/uoftampa
. The Office of Admissions and the Office of Communications and Public Affairs maintain this page. University departments should not create separate Pinterest accounts. The sharing of appropriate photos is encouraged using ‘University of Tampa’ in the description from personal accounts.
Snapchat:
The University’s official Snapchat account is
UofTampa
(on Snapchat)
. The Office of Admissions and the Office of Communications and Public Affairs maintain this account. University departments should not create separate Snapchat accounts. Snapchat Geofilters located on campus should be approved by the Office of Communications and Public Affairs.