The Minor in Advertising provides a solid foundation for students interested in advertising, marketing and graphic design. Students must also select a major of their choice.

Advertising is not just about catchy headlines and clever visuals. It is about problem-solving and selling, based on solid marketing strategies. The advertising minor includes courses in both the communication department in the College of Arts and Letters and the marketing department in the John H. Sykes College of Business.

Located minutes away from some of the most successful advertising agencies in Tampa Bay, the University places its interns in positions where they can acquire real-world experience in both the creative and business areas of the industry.

Topics of Study

• writing for advertising and public relations
• marketing principles
• promotional strategies
• graphic design